miss its/the mark

phrase

: to fail or be wrong
Their estimates completely missed the mark.
The ad campaign was supposed to appeal to young people but it missed the mark.

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Mississippi Sound
miss its/the mark
missive
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Cite this Entry

“Miss its/the mark.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/miss%20its%2Fthe%20mark. Accessed 12 Mar. 2026.

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